07
How E-Commerce is selling mobile phones
The same grid layout that sells socks is selling a ₹50,000 phone. Boring product listing with mindless scrolling, no suggestions, too cluttered, and no curation.
60% of mobile phones are still bought offline. Not because offline is better, but because online never tried to match the experience. This is a redesign of how people buy phones online.
Prices across online & offline stores are the same
Same deals & offers available across both offline & online stores
All variety of phones available on both online & offline stores
We want a consumer's mindset to shift from
The same grid layout that sells socks is selling a ₹50,000 phone. Boring product listing with mindless scrolling, no suggestions, too cluttered, and no curation.
For us to increase phone sales online
Consumer buys a phone once in 2-3 years and look for a great buying experience
They want a seamless approach and best post sales services to ensure a secure purchase
Customer needs to trust the store to buy the phone as it is an investment for them and their only smart product
They want support in making the final decision as its a device they have to stick to for the next few years
Driving down to a store of their choice
→The shelves are full of phones and the counter tops have the best & latest phones on display as eye candy
→Speak to a salesman about their requirements and thoughts on buying a phone
→Decide on a phone post conversations and get the salesman to setup their device
The story line that shaped every screen that followed, User Flow, Wireframes, and Visual Design all trace back to these four steps.
Build a curated/personalised platform experience
→Customer lands on that platform with a thought of buying a phone they want or search for one that would best suit them
→They then define their requirements of the phone for them to get the best suggestions based on their input
→Customer takes a decision to buy and looks forward for support regarding data transfers, Phone setup and more
A phone is an investment you live with for 2-3 years.
The buying experience should feel like it.
Not a product grid. Not mindless scrolling. A guided, personalised, trust-building journey, from first tap to post-sale setup.