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Making after-school learning irresistible for kids.
Designed the end-to-end experience for an online extracurricular learning platform, from trial classes to live video rooms, balancing what parents need to trust with what kids need to stay engaged.
Design an engaging and effective online after-school platform for extracurricular learning.
Crejo.Fun needed to serve two very different users with opposing priorities: parents who prioritize safety, structured learning, and measurable progress, and children who want fun, interaction, and instant gratification. The platform had to bridge this gap across three distinct phases of product evolution.
Discovery, trial classes, course purchases, workshop bookings
Social commerce, buying courses together for better prices
Video meetings designed specifically for kids and teachers
Talked to parents, kids, and educators to map the real decision-making landscape.
Parents of children aged 5–15, children in primary and middle school, and educators. Focused on learning preferences, challenges with online platforms, engagement levels, and decision-making factors.
Distributed to a wider audience to gather quantitative insights on how parents choose and perceive online learning programs.
Studied existing platforms like WhiteHat Jr., BYJU'S, and Outschool to identify gaps in user experience and content delivery.
Conducted usability tests with early prototypes to analyze interaction patterns, attention spans, and engagement levels of children.
Four themes emerged that shaped every design decision.
Parents prioritize engagement, safety, and structured learning. Their biggest concern: can online classes actually maintain a child's attention and offer measurable skill development?
Children prefer interactive, gamified, and visually stimulating environments. Long, passive sessions lead to drop-offs, short, engaging modules with peer interaction and rewards work better.
Parents prefer mobile-friendly platforms. Complex interfaces are a barrier, a simple, intuitive UI with seamless onboarding and clear progress tracking enhances retention.
Personalized recommendations based on a child's interests improve engagement. Parents value structured curricula with clear learning outcomes and flexibility in scheduling.
Every insight mapped to a concrete design choice.
Progress badges, levels, and fun challenges to keep children engaged and motivated throughout their learning journey.
Shorter, highly engaging sessions with interactive breaks, designed around children's attention spans, not adult expectations.
A dedicated section for tracking a child's progress and achievements, giving parents the visibility they need to stay invested.
Large, intuitive icons and easy access to courses. The interface speaks the language of play, not enterprise software.
Real-time feedback, instructor engagement, and social interaction opportunities, because learning is a social act.
Seamless onboarding, clear progress tracking, and desktop-first design to reduce friction for both parents and kids.
The foundation, making it easy for parents to discover, trial, and purchase courses for their children on the web.
Low-commitment entry point, browse, pick, and join a free class in minutes.
Frictionless auth flow that captures just enough to personalize without overwhelming.
Clear pricing, schedule visibility, and trust signals throughout the purchase flow.
One-off sessions with calendar integration and instant confirmation.
With wireframes validated, we moved into visual design, researching references from edtech and kids' platforms, exploring color palettes, illustration styles, and UI patterns that would feel trustworthy to parents while staying playful enough to engage children.
Social commerce for education, parents could team up to purchase courses together at better prices, turning acquisition into a community-driven motion.
A custom video meeting experience designed specifically for children and teachers, not a Zoom clone, but a purpose-built learning environment with engagement baked into the interface.
Simplified controls, visual engagement cues, and interactive elements that keep kids focused on the class, not the tech.
Class management tools, attendance, content sharing, and the ability to spotlight learners without the overhead of general-purpose meeting software.
Crejo.Fun became a platform where kids actually wanted to show up, and parents felt confident letting them. Three phases, two audiences, one experience.